On the 21st April 2012, the Queen’s Birthday, Niche products were granted the Queens Award for Enterprise. The category of the award was for Innovation and specifically the section for ‘continuous innovation and development, sustained over a period not less than 5 years’. This recognises two key parts of the Niche Products success story:
Commenting on the award, Company Founder Tom McKechnie said ‘Our company is providing environmentally superior products to the highest possible standards measurable in our industry and we are all very proud as individuals and as a company to be recognised for our efforts in this field. This is a success story for Niche and for the offshore industry at large as it proves our commitment to minimising environmental pollution during drilling and production operations. To have our efforts recognised by her Majesty the Queen is a true honour, particularly in this special Jubilee Year, and is something every person in our company will treasure for a very long time’.
Scottish MPs were keen to comment on the award and Environment Secretary Richard Lochhead said, “Scotland’s offshore industry is a vital part of our nation’s economy and innovation has been at its heart since the first oil was discovered. Innovation remains important today as the remaining oil and gas supplies are becoming increasingly more difficult to extract. This prestigious award recognises innovation in the equally important field of environmental protection and I’d like to congratulate Niche Products for their efforts to support our offshore industry while also protecting our precious environment.”
Finance Secretary John Swinney added “Scotland is recognised for its contribution to shaping the modern world through innovation and research and the Scottish Government works closely with universities, research institutes and industry to ensure the country continues to be a competitive hotbed of ideas. I am delighted that Niche Products Ltd’s work has been recognised and celebrated through the Queens Award for Innovation 2012. This is a tremendous achievement for this growing firm, which is working hard to develop products that protect our environment. I would like to congratulate Tom McKechnie and all the staff at Niche Products on this prestigious accolade.”
The Queen's Awards for Enterprise honour outstanding UK companies and encourage the development of British business and Niche Products are proud to be linked to current and previous winners. The Queen's Awards for Enterprise are awarded to businesses in three categories: international trade, innovation and sustainable development. The Awards are the UK’s highest accolade for business success and they are made each year by The Queen, on the advice of the Prime Minister. He is also assisted by an Advisory Committee that includes representatives of Government, industry and commerce, and the trade unions.
Winners are announced each year on 21 April, Her Majesty's birthday and the winners receive a range of benefits including worldwide recognition and extensive press coverage. The Queen also invites winners to a reception at Buckingham Palace. 
January 2012: As part of the launch of Pelagic CLEO High Temperature Environmental Oil, the company is conducting a large level of media activity including the following media campaigns:
TV advertisement campaign on Grampian Television (Click here to see advert) Sponsorship of Weather on Radio Station Original 106 FM in Aberdeen (Click here to hear tag lines) Advertisement campaign on airport monitor system at Stavanger Sola Airport. (Click here to view Campaign) Launch of the Pelagic CLEO in a Renault CLIO You Tube Video (Click here to view Campaign) Customer Presentations in Aberdeen and Norway Launch of Pelagic SCF (Subsea Control Fluids) APP for Apple iPhone and iPad. Press Release to Media and Newsletter to all existing customers.
Coming in March : Subsea Tieback at Galveston. 
Press Release: Niche Products Launch Pelagic CLEO: Super High Temperature Subsea Control Fluid - 23.01.2012 :
Niche Products are proud to announce the launch of Pelagic CLEO, a super high temperature subsea control fluid, breaking new barriers for high temperature use in subsea production wells.
Pelagic CLEO was carefully developed to bridge the technology gap between water based fluids and the extreme high temperature and high pressure developments of the future. This new fluid is unique, as it offers excellent stability at high temperatures and is capable of maintaining temperatures in excess of 250°C for a project lifetime.
In addition, with the potential future requirements for closed loop systems in some sectors, this environmental oil is acceptable for direct discharge to sea. What’s more, it is designed to offer all the technical properties of traditional oil based fluids in closed loop systems.
This is an extraordinary breakthrough for the industry and offers a positive and very real assistance in the quest to access new oil reserves and to produce oil at hotter and hotter temperatures.
Niche Products Technical Director Tom McKechnie said: “Pelagic CLEO is an absolutely extraordinary product, which combines high temperature capability and environmental acceptability. This product will assist the production of oil in subsea control systems at temperatures never seen before, all while causing minimal environmental impact”.
Niche Products, having recently celebrated its 10th anniversary, has been involved in the subsea hydraulics fluid market since 2001, when it first launched its pioneering Pelagic range of environmentally superior subsea control fluids. As worldwide environmental regulations have become tighter over the past decade, the Pelagic product range remains the obvious choice for both drilling and production companies looking for environmentally superior technology with no compromise on technical performance. 
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We have brought to the subsea hydraulic fluid market several innovations within our Pelagic range, some of which have received patents.
Is a privately owned speciality chemical company operating In the offshore oil and gas industry.
The Company has been Involved In the development, manufacture and Global supply of BOP and Subsea Production Control Fluids since 2001 with our Pelagic brand of environmentally superior subsea control fluids.
To develop and supply environmentally superior subsea control fluids to the Offshore industry with NO compromise in technical performance.
Our product range includes environmentally acceptable BOP and Subsea Production Control Fluids for all regions of the world including super environmentally sensitive areas such as the Barents/Beaufort Sea.
Pelagic 100 is our mainstream high technology water based subsea production control fluid for temperatures up to 170°C. Click Here
Pelagic CLEO is our super high temperature environmental oil based subsea fluid for use at temperatures up to 250°C. Click Here
Pelagic MEG/Water blends are typically utilised in the flushing and storage of thermoplastic umbilicals as they contain no corrosion inhibitor package. Click Here
Pelagic SST fluids are typically utilised in the flushing and storage of Steel line umbilicals and manifolds although the SST 10 series can also be used in storage of thermoplastic umbilicals due to its lower pH range. Click Here
Pelagic 50 is our mainstream high performance BOP Fluid Concentrate for Semisubmersibles and Drillships.
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Pelagic V18 is our mainstream high performance Closed Loop BOP Fluid for Jackups and Barges.
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Niche Products has been providing PLONOR hydraulic fluids for use In the Norwegian Sector of the Barents Sea for many years.
The Barents Sea Region requires that if a product is to be permitted for discharge then it must contain only chemicals from the PLONOR list (Poses Little Or NO Risk to the marine environment). Click Here
Pelagic OceanDYE is our General Subsea Leak Tracing Dye.
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Pelagic EnviroDYE is our super environmental Leak Tracing Dye. Click Here
OceanSENSE leak detectors are recommended for use with Pelagic Dyes. Click Here
For every litre of hydraulic fluid produced by Niche Products, the company pledges to donate the technology necessary to provide 1 litre of acceptable drinking water to people living in developing countries
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